Call of Duty Online is launched in partnership with Tencent, the massive Internet conglomerate and also a shareholder in Activision itself. The game is officially launched, with Activision boasting in a statement that it will be “a game-changer for Chinese gamers.”
Millions of gamers in the West have come to appreciate that white-knuckled, epic thrill-ride that only Call of Duty delivers,” Eric Hirschberg, the chief executive of Activision publishing, said in a news release. “And now an entire new audience of gamers will experience this for the first time.
a free-to-play game, Call of Duty Online will make money by selling (or renting to) users in-game items to customize their fighters. The game offers “Hero Ops” single-player missions, a cooperative Survival mode, traditional multiplayer, and a “Cyborgs” mode which replaces the popular zombie offerings in the West.
It’s something that’s embedded in the psyche of players,” he explains. “For us, it’s training them that this is going to give them more accuracy and that it’s going to be a better experience for them.